eCommerce Website Development & Design

Jewelry and the passion to create has been an integral part of April’s fabric for as long as she can remember. Born and raised in Michigan, her childhood birthday parties were filled with friends and family bringing her stacks of plastic bangles and necklaces. There are very few photos her as a toddler NOT accessorized to the nines! April jokes that she’s been wearing and designing jewelry since she could borrow the earrings from Mrs. Potato Head – photo proof available below. April Soderstrom, the jewelry company, was formally launched in 2012 and made an instant splash with her trademarked Featherweight Collection of lightweight everyday hoops and earrings that are all handmade in the USA with the finest wire that maintains its color, is perfect for sensitive ears, and are so lightweight you’ll forget you’re wearing earrings.